PUBLISHED
14:31 18 July 2012
Sponsorship at Burton Albion
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Corporate Brochure
Match Sponsorship
A fantastic opportunity to raise your company’s profile and to become a significant partner on match day with Burton Albion. By choosing to be the match sponsor you are guaranteed great exposure for your business through a range of local media opportunities. These include advertisements in the local press, scoreboard branding and promotion in the match day programme.
Your sponsorship will also be promoted through PA announcements at the Pirelli Stadium in the build up to kick off.
Burton Albion Match Sponsor presenting the Man of the Match award
You will be contacted prior to the match by our Matchday Programme team who will be eager to hear of any current promotions or personal messages you would like to include in our matchday magazine.
Coupled with the first class hospitality at the Pirelli Stadium which will include a four course pre-match meal, the match sponsor’s match day experience is the ideal occasion to entertain clients, work colleagues or simply enjoy time spent with friends and family.
Before the match a Burton Albion player will present you with a replica shirt signed by the whole squad as a souvenir of the day.
Your match day will be completed by selecting the Burton Albion Man of the Match and presenting the player with champagne after the match.
Match Ball Sponsorship
A superb chance to promote your business locally. The Match Ball Sponsorship is a traditional role in the sport and is an ideal way to raise the awareness of your business in the local area.
Burton Albion matchball sponsors
Your company will appear in pre-match advertising in the local press, promotion through the scoreboard, Matchday announcements and the Matchday programme. You will also have the option of taking up a superb hospitality package for the Matchday and enjoy the match from the comfort of your own Executive Box or the Hospitality Suite.
You will also be presented with a signed match ball in a presentation case as a souvenir of the day.
Programme Sponsorship
The Burton Albion Matchday Programme is purchased by hundreds of supporters each match and is an excellent opportunity to advertise your business to all of the supporters.
Burton Albion Programme Sponsors
Your company logo will appear in the magazine as well as a brief company résumé in our match day programme. Your sponsorship will be promoted through pre-match PA announcements and advertisements on the Pirelli Stadium scoreboard.
Our match day programme was recently shortlisted in the best programme category at the Football League Awards. To thank you for your sponsorship we will present you with a programme from the match, signed by our first team manager.
Executive Box Booking
Enjoy the matchday experience from the privacy of your own executive box. You will enjoy a fabulous four course pre-match meal and half time refreshments with colleagues, clients, friends or family.
All boxes are fully air-conditioned through the summer months and heated during winter. Each box contains its own television for you to watch the match live with BAFC commentary, or you can choose to keep track of the scores from the rest of the day’s games.
As part of the superb hospitality you will receive matchday programmes, teamsheets and reserved executive seats directly outside of your box, ensuring you get the best view of the match.
Boxes can be booked for the whole season or on a match by match basis and is the perfect way to enjoy watching the Brewers in style.
Hospitality Suite Booking
If you are looking for more from your matchday experience you can treat yourself to the spectacular matchday hospitality in our Executive Hospitality Suite.
The Albion Suite is a modern and spacious room, fully air conditioned, with its own bar and excellent views overlooking the pitch.
Matchday Hospitality at Burton Albion
By booking the Hospitality Suite for any of our 23 home league fixtures, you will experience the emotions of the match day with other guests.
You will have your own reserved seat outside of the Suite to enjoy the match from, with close access to return inside for refreshment at half time and at the final whistle.
Seats in the Hospitality Suite can be booked for the entire season or on a match by match basis. You will receive a superb four course pre-match meal, half time refreshments, match day programmes and team sheet.
Kit Sponsorship
An exciting opportunity for any business to brand their company on the first team player’s kit, with options on the front of shirt, rear of shirt, playing shorts and their training & bench kit.
The range of kit sponsorship deals is extensive and can suit many different sizes of businesses looking to promote themselves through the power of the Burton Albion brand.
Burton Albion shirt sponsorship
By sponsoring the front of the first team playing shirt your brand will also appear on all of the football jerseys which are extensively purchased each season by our supporters. By singing up for this deal your business will become a long term partner of Burton Albion and your brand will become synonymous with the Football Club.
Burton Albion will announce your sponsorship through a press release launch and photo shoot with the local media.
The media exposure for all of the kit sponsors reaches national levels through sport’s leading programmes on Sky, BBC & ITV as well as Internet and national newspapers. Your branding will also appear on the Official Club Website, with links to your own business website, which is visited by up to 30,000 supporters each month.
Stand Sponsorship
Sponsoring one of the 4 Stands forges a significant partnership and profile with Burton Albion.
Stand sponsorship focuses on corporate branding across the whole width of the stand, which offers huge visibility and great exposure for any business on match day with our supporters, as well as the media coverage the club enjoys from both local and national press. Burton Albion average an attendance of over 3000 people on matchdays throughout the season. These supporters will see your business branding from any location in the stadium at every match, as well as the many thousands of customers and guests who attend the Pirelli Stadium for corporate events and private functions.
West Stand Sponsorship at the Pirelli Stadium
Your business name will also become synonymous with the Pirelli Stadium as your chosen stand will be named after your business. And this is not all, throughout the season photos from every Burton Albion home match appear across the local media and on the Official Club Website. By sponsoring a stand you are ensuring your business brand will be visible throughout the post match coverage of every home game.
Perimeter Advertising Boards
An effective method of advertising which increases brand awareness. Boards can be purchased in single sizes from 8’ x 2’ around the perimeter of the pitch or along the barriers, or in multiples for those businesses looking for a higher impact.
As well as the thousands of supporters who regularly attend the Pirelli Stadium on match day, the perimeter and barrier boards are regularly seen on regional and national match highlight sport shows, regional news programmes showing goal highlights and local print media.
In addition to our match day audience, as a popular venue for parties and day time conferences, with all executive rooms and suites overlooking the pitch, the corporate branding could also be seen by the visiting delegates or evening party-goers.
Concourse Advertising & Sponsorship
The 2 concourses at Burton Albion facilitate busy snack bars and bars on match day for supporters who are seated in the main stand, an important location to both home and away supporters.
Pirelli Stadium South West Concourse
By advertising within either of the two concourses at the Pirelli Stadium your business will benefit from the high volume of foot traffic flowing through these areas on match day.
All supporters who enter the South Stand through the turnstiles on matchday pass through these concourses, many of whom stay inside in the lead up to kick off to enjoy the snack bar refreshments. This is an excellent area to advertise you brand to many Burton Albion supporters.
Programme Advertising
Burton Albion produce a quality matchday magazine, which due to its size, shape and tear out section of player pictures & profiles, is unique within the Football League. Our matchday programme was recently shortlisted amongst eight of the 72 football league teams for best Matchday Programme at the 2010 Football League Awards.
Over 800 programmes are purchased each matchday throughout the season as well as throughout the week in our Club Shop, due to the increase in supporters attending on match days we have seen a significant growth in sales.
An advertisement in our matchday programme offers companies a regular and consistent advertising method to reach local supporters, visiting clubs, Club Sponsors, hospitality guests and our Vice Presidents. You will have the opportunity to refresh your programme advert, and include any current promotions or deals your company may be offering.
Your company will be associated with a quality product produced by the Football Club for our supporters.
Player Sponsorship
You can show your support for your favourite Brewers player as well as raising your company’s profile by choosing our player sponsorship package.
Your company brand will appear beside your sponsored player’s photograph in our matchday programme and in the squad details on the club’s website, so every time someone views the player’s profile your company logo will be seen.
The Club Website also has the facility to add links through to your own company website, through your player sponsorship.
Desk Planner
The Burton Albion annual desk planner is distributed to our sponsors, local companies and to the supporters via our busy club shop.
The desk planner is also available for delegates attending conferences and meetings at the Pirelli Stadium.
By placing an advertisement in the desk planner you will be putting your company brand in front of hundreds of local people and companies.
Team Sheet
The team sheet is a fundamental part of matchday and a great way to market your business to representatives of both local & national press, football scouts, Vice President Season ticket holders, Home & Away Club Directors and hospitality guests every match.
The team sheet is the first place our supporters and guests look for the team news on matchday and is an ideal product to raise the visibility of your company brand amongst the local community.
Wall Planner
The Burton Albion Wall Planner is produced each year and is distributed to local businesses and sponsors of the Club. The wall planner features the Burton Albion fixtures as well as advertisements and messages from our sponsors and partners.
The wall planner is also a popular item amongst Burton Albion supporters and is available free from the Club Shop. By advertising on the wall planner your business will be on show all year round on the office & canteen walls of local companies, sponsors and suppliers as well as the bed room walls of our Brewers supporters.
Fixture Sheet
Produced each season in both A4 and A3 poster formats to promote the fixtures. The posters are displayed throughout the Pirelli Stadium and at key locations within the local area to ensure effective promotion of all matches. The posters are also incredibly popular amongst our supporters and are vastly distributed at the beginning of each season. As well as our supporters, local businesses also receive the fixture posters, making them an ideal solution to increase your company’s brand awareness.
Fixture Cards
Thousands of fixture cards are printed and distributed each season. The cards are a credit card size and of laminated quality so that supporters can keep them all season long in their wallet or purse.
These fixture cards are the first point of call for supporters to check the upcoming Burton Albion schedule and are carried throughout the season.
Sponsorship of the fixture card ensures that your company name will be seen by every supporter.
Season Ticket Wallet
All of our season ticket holders are supplied with a season ticket book which is protected with a laminated cover to ensure it survives all of the season. The sponsors details will be printed on the inside of the booklet next to the list of fixtures.
The season ticket book is another traditional aspect of a football club and is a great way of associating your business with our most dedicated fans who attend every match.
BAFC Calendar
With an ever changing theme the BAFC Calendar has become one of our most popular gifts. By the nature of being a calendar, these are on display throughout the year in our supporter’s homes and local businesses.
The themes of the calendar change each year and range from quirky player pictures to match day action shots, which has made it a collector’s item for many supporters. It is priced to accommodate most budgets which makes it the gift of choice for Christmas.
Scoreboard
On a match day the Scoreboard is possibly the most watched item, excluding the players themselves, and so would present a huge opportunity for brand awareness and raising a company’s profile on a prime advertising site.
Burton Albion scoreboard sponsorship
As the scoreboard sponsor you would also benefit from match day P.A. announcements and having a changeable company message scrolled along the scoreboard itself at each match.
The advertising hoardings surrounding the scoreboard are some of the most noticeable around the Pirelli Stadium and a talking point amongst our supporters.
Mascots
Sponsorship of the 2 club mascots, Billy & Betty Brewer, provides you with an excellent opportunity to promote your business within the community and families associated with the Club.
The Mascots regularly attend local community and school events, which often result in local press coverage. There are a number of mascot lead national events that Billy or Betty attend resulting in some national press too.
Billy and Bettie Brewer
The key attraction of our mascots is the pre-match and half time entertainment they provide for all of our supporters
They also pose for photos with our Junior Mascots, a photo that we are sure will take pride of place in most people’s homes.
As sponsor you would have your company product or business name emblazoned on to the front of the Mascot’s jerseys. This will be promoted with a press release and photo shoot at the launch and also through regular sponsor photo shoots throughout the season.
Website Advertising
Our website receives over twenty thousand individual visitors each month, peaking to 27000 in busier months and is the ideal opportunity for raising the awareness of your business on both a local and national scale.
The online world of Burton Albion Football Club is ever increasing in popularity as more and more people choose to use the internet to view news and features first. In a recent Football League Poll, 47% of Burton Albion supporters visit the official website first for news on their Club.