Burton Albion will be supporting Prostate Cancer UK during the 2013/14 campaign after the organisation was chosen as the Official Charity of the Football League for the next three seasons.
Football League clubs were given the opportunity to opt in or out to the partnership, with the Brewers delighted to lend their support to such a worthy cause.
The announcement coincides with the charity’s Stand By Your Man campaign, which encourages women to get involved by talking to the men in their lives about how prostate cancer can be identified, treated or monitored to potentially save thousands of lives every year.
The Club’s support of the Charity was evident last season when players, staff and supporters alike came together to raise money through the now famous national Movember campaign.
The charity, who are the leading UK charity for men with prostate cancer having been initiated in 1996, will have a presence at the Pirelli Stadium next season as the Brewers assist in both fundraising as well as raising awareness of the disease.
The Burton Albion Community Trust will also be working closely with the club with a view to creating an innovative plan to raise the profile of Prostate Cancer UK throughout the season.
Prostate cancer is the most common cancer in men in the UK. Over 40,000 men are diagnosed with prostate cancer every year; whilst over 250,000 men are currently living with the disease.
Burton Albion Commercial Director Fleur Robinson commented: ‘The Football League’s decision to work with the charity for next three seasons is a welcome one and we’re pleased to strengthen ties with Prostate Cancer UK.
‘The charity is widely recognised and applauded for its excellent work and we’re looking forward to working closely with them at Burton Albion.’