Fans are challenged to create a yellow wall in the West Stand as the players enter the pitch.
"We're looking to make a strong start to the season and the Wall of Colour campaign will help us do that."
"The players always notice the extra support and they believe it helps them find that extra 10%.
"I believe that creating a partisan atmosphere lifts the club on and off the pitch.
Boss Gary Rowett is looking to Albion fans to play their part in getting a home win and by making the Pirelli Stadium a sea of yellow and creating a memorable atmosphere to inspire the team.
We are challenging fans to help create a yellow wall in the West Stand as the players come through the tunnel. All fans are advised to bring shirts, scarfs and flags to help create a real partisan atmosphere before, during and after the game. We believe that when the players see the yellow wall as they enter the pitch it'll inspire them to victory in our first home game and it's your chance to make that happen.
We will be looking to kick off the new season in style, with the first home result often proving a useful pointer to a team’s prospects for the season ahead. Last season, none of the 10 clubs that won promotion from the Sky Bet Championship, League 1 or League 2 lost their first home league match. Additionally, none of the 9 clubs that were ultimately relegated won their opening home game.
As the new Sky Bet Football League season kicks-off, fans across the country are being set the challenge of creating a ‘Wall of Colour’ at their side’s opening home league match. Fans can get involved by donning their club’s famous colours, as well as finding the most innovative ways to show off their love for their team through social media using #WallofColour.