Burton Albion expected a large interest in the new shirt after promotion last season and the increase in season ticket sales.
The Brewers new kit was launched on 92Live, the annual Sky tour of all football grounds ahead of the new season. This unique publicity certainly added to the interest.
Presenter Jim White dropped into the Pirelli Stadium in a helicopter and interviewed manager Jimmy Floyd Hasselbaink before the players came out of the tunnel sporting the new kit as they were watched by thousands on the TV.
The Junior Brewers Supporters Club were in attendance at their presentation evening at the Pirelli Stadium on the same night as the kit launch.
Over 100 young fans have already signed up for the Supporters Club and most were eager to have their new kit in time for the presentation evening.
Shirts can still be pre-ordered through burtonalbionfconlineshop.co.uk. Fans that have pre-ordered their new kit will be notified once their orders have been dispatched.