Sky Bet continue sponsorship.
Following the completion of the 2014/15 league season, The Football League has outlined its plans for the title sponsorship of its League and League Cup competitions for season 2015/16 and beyond.Sky Bet will continue as title sponsor of the Sky Bet Championship, Sky Bet League 1 and Sky Bet League 2 for season 2015/16, the company’s third as title sponsor.
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Having been in discussions on sponsorship opportunities from 2016 onwards, the League can confirm that Sky Bet has made an offer to continue the partnership for a further two seasons. However, it has been agreed that the League will also be free to discuss this opportunity with other interested parties.
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The Football League and Sky Bet have also agreed terms on a two-year betting partnership for seasons 2016/17 and 2017/18 should Sky Bet ultimately not continue as the League’s title sponsor beyond next season.
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Rob Painter, Marketing Director of Sky Betting & Gaming said: "After a thrilling 2014/15 season including three exciting Play-Off Finals at the weekend, we are looking forward to our third year as title sponsor and our ongoing partnership with The Football League over the next three seasons."
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The Football League and credit card company Capital One have agreed that the 2015/16 season will be the fourth and final year of Capital One’s title sponsorship of the League Cup – The Football League’s showpiece cup competition for all 92 clubs from The Football League and Premier League. The Football League will be seeking a new title sponsor for the 2016/17 season onwards.
Chris Newkirk, CEO at Capital One UK said: “It has been a privilege and pleasure to be the League Cup title sponsor. This special relationship has played a significant part in our UK brand communications over the last three years, and will continue to do so in the coming season. We have enjoyed a positive relationship with The Football League, the teams involved in the competition and the millions of dedicated fans.
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“As we move on to our final season, we remain committed to The Football League and next season’s Capital One Cup and are extremely proud to have sponsored this incredible competition.”
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Shaun Harvey, Chief Executive of The Football League said: “We would like to thank both Sky Bet and Capital One for their ongoing support and for the frank and positive discussions we have had with them in recent months.
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“We will now begin discussions with potential new partners for our League competition and the League Cup. We do so from a position of strength, with both competitions and our clubs in excellent shape and with a proven track record for delivering outstanding value to our partners.”