BREWERS boss Jimmy Floyd Hasselbaink is looking for a good run in the FA Cup as Albion take on Peterborough in the First Round on Saturday.
The gaffer is pleased to have a home tie in his first ever FA Cup tie as a manager and is taking the competition very seriously.
He says: "It’s the biggest cup competition in the world. In Holland it is on the TV and people watch the FA Cup Final and stay home for it, or go to the pub to watch it.
"It’s a massive competition and a very important one for the club in terms of potential revenue. So we are taking the game as seriously as we can and will try and keep on going in the competition.
"As a squad, you want to compete. It’s important for the fans, the players, the club and for the staff as we want to be competitive in all we do."
Albion beat Peterborough in the League One fixture at the Pirelli but Hasselbaink is expecting a very different approach from the visitors tomorrow.
"Peterborough are playing better with more confidence now. They are more of a passing side at the back, the centre halves are more involved with the ball. They are more energetic and it will be a different game to the league fixture."