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Club News


1 October 2015

Ferrero and Football League announce plans to get even more kids to ‘Move and Learn’

Ferrero is partnering with the Football League Trust for the second year running to deliver a national schools initiative to get children moving and encourage them to live an active lifestyles, as part of the global Kinder + Sport programme

Ferrero and the Football League Trust today announced plans to continue their partnership to deliver a programme based in schools throughout the UK that encourage children to take part in physical activity, build awareness of the importance of a balanced diet and adopt an active lifestyle. For the year 2015/16, the programme is aiming to get over 32,000 children moving through the Move & Learn project, building on the 21,000 reached in schools in its inaugural year.

The +Sport Move and Learn Project is part of Ferrero’s global Kinder+Sport initiative designed to encourage an active lifestyles in children across the world and has already reached 15 million children. Targeted at primary school children aged between 9- 10 years, the programme combines six weeks of practical sporting sessions with classroom based sessions focused on diet, nutrition and the human body.

It will be delivered in schools across the country in partnership with the Community Trusts of several top football clubs across England and The Republic of Ireland. These include Watford FC; Blackburn Rovers; Coventry City; Charlton Athletic; Derby County; Middlesbrough FC; Sheffield United; Plymouth Argyle and Cork City, all of whom were part of the programme in 2014/15. Seven new clubs are joining the programme for the year 2015/16; Brentford, Burton Albion, MK Dons, Notts County, Portsmouth, Rotherham United, Southend United.

A spokesperson from Ferrero said: “We want to have a lasting impact on the activity levels and happiness of young people. Active children are more likely to grow into active adults, so we are passionate about inspiring future generations to embrace physical exercise and find the joy of living. We launched Kinder + Sport in the UK last year and have already moved over 41,000 children, contributing to a global 2.5million children across the world who participated in the Kinder +Sport programme in 2014/15.”

We’re delighted to join forces again with the Football League Trust to build on last year’s success and get even more children active. Football clubs are at the heart of their communities and engage and inspire people from all generations. By working with such fantastic clubs, and having the generous support of their players and staff, we are making a real difference in ensuring children understand just how important it is to adopt a balanced diet alongside regular physical activity.”

Mike Evans, General Manager of the Football League Trust said: “Partnering with Ferrero on the +Sport Move and Learn project has been an incredible experience and has given children all over the country a fantastic insight into the value of living an active lifestyle.”

“We believe it is essential that companies value the wellbeing of future generations. Ferrero is really leading the way by investing in children to create and deliver programmes that give children the skills to live as active adults.”

About the +Sport Move and Learn Project
For 2014/15 each Community Trust will deliver the programme to around 30 schools in their local area. Over the course of six 90 minute weekly sessions, children will learn about the body, nutrition, the importance of exercise and food groups and take part in a practical session of football, handball and dodgeball.

The programme content has been developed by nutritional and educational and sporting experts in line with the recommendations in the Government's eatwell plate and its learning outcomes are in line with the National Curriculum for PSHE and Science.

About Kinder+Sport
Kinder+Sport is a responsible global project developed by Ferrero Group aimed at supporting physical activity among young generations.

As one of the Company's core CSR pillars, the programme is designed to promote active lifestyles by encouraging dynamic play and sports among children and their families and stimulating them to make physical activity a regular part of their lives.

For more information on Burton Albion’s Kinder + Sport Move and Learn program please contact John Widdowson by email

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