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Club News


10 November 2017

AFTER a successful trial Burton Albion Football Club is making its Family Area a regular feature for the remainder of the 2017-18 Season. A corner of the North Stand will now be designated as the Family Area for future Burton Albion games at the Pirelli Stadium.

Section J of the stand will be the recommended area for under 16s and their families for home supporters. Families are free to use other areas of the ground if they prefer but it is hoped that the Family Area will become the go-to zone for those bringing children to the home terraces.

The Family Area will be in operation for the Sheffield United home game on November 17.

This is a new initiative to develop a recognised gap in our match day experience which will benefit our valued existing and new fans. 

Burton Albion Commercial Director Fleur Robinson said: “We are delighted that the Family Area has been well received and we can now look at long terms plans for making the matchday experience even better for children and their parents. 

“There will be a lot of work to do in this area to get it to the level of expectations and we want hear from our families as to what they want to see moving forward. The Burton Albion Community Trust will lead on this engagement including activities in the family zone at the new Community Building and within the family section of the North Stand. We are delighted that the manager Nigel Clough has given his support by assigning some of the squad to visit the area on match days.  

Fans may see small changes to the way the Stand and Family areas are managed particularly on busy games which we have already identified. Stewards will ask anyone using bad language to respect the Family Area and will continue to monitor this on a game-by-game basis. I would like to thank all our fans for their support and understanding as we roll out this new initiative.”

Matt Hancock, Head of Community at BACT, added: “We will be working on making each game a memorable experience and hope families can head over to the Family Zone at the 3G pitch before the game where we will be putting on pre-match activities.

“We also hope our young supporters will join the ever-growing band of Junior Brewers, which offers great value for money at just £15.”


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