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1 February 2019

TOMORROW is Burton Albion’s official Mind fixture – where we highlight the work of the EFL’s current charity partner.

The EFL and Mind have joined forces for a campaign known as On Your Side.

The EFL and Mind hope that, by raising the visibility of mental health problems in football, they can be game changers. They want fans to know that, whether you feel overloaded, overwhelmed or burnt out, Mind and the EFL are On Your Side.

With over 18 million fans attending EFL matches each season (and almost 42 million watching on TV), Mind and the EFL hope that the increased visibility of mental health at matches will promote awareness and understanding among new audiences. Through the partnership Mind will also be working directly with EFL football clubs and their community trusts to improve mental health support within the clubs and their wider communities.

Burton Albion Community Trust chose this fixture as it comes just two days after the latest Inspiring Your Future event at the Pirelli Stadium.

Former Liverpool and Wigan goalkeeper Chris Kirkland was among the guests at a Pirelli Stadium event promoting wellbeing in the workplace.

Healthy People, Healthy Business was hosted by BBC TV presenter Mark Clemmit on Thursday.

BACT Head of Community Matt Hancock said: “Proceeds from yesterday’s event will go to support projects in the community that focus on mental health and well-being.

“The EFL’s partnership with Mind is a very important one and BACT will be using it to focus attention on the work we do in the community and we are delighted to showcase that at today’s fixture.”

Both Burton Albion and Burton Albion Community Trust have signed up to the Mental Health charter. Which can be read here

Mind was chosen to become the EFL’s Official Charity Partner from the start of the 2018/19 season for two years. The partnership will look to focus on the following areas:


-          Raising awareness about mental health with fans, clubs and staff

-          Raising funds to deliver life-changing support

-          Improving the approach to mental health in the EFL, in football and in wider society


Visit for more information.

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