BURTON businessman Nathan Dear has joined forces with Burton Albion to help provide a special Christmas for 200 children from families who are most in need of community support.
Nathan’s company, world leading manufacturers Longvale, will be donating 200 vouchers worth £66 each and valid until the end of December 2021 to this special Christmas campaign and will be working with the football club and Burton Albion Community Trust to deliver the project.
The vouchers can be spent at Burton’s Toymaster store in High Street.
Nathan, Longvale Managing Director, said: “I have a second-generation family business and a little boy who was three this summer, so I know how special Christmas is for families and children.
“I also know that it has been a tough year for a lot of people and feel incredibly lucky that as a business we have been able to buck the trend and continue with sustained growth. Now being a father, I can’t imagine kids having to go without at Christmas so we thought by working with Burton Albion we could use some of our success and convert it to generosity by bringing festive cheer to as many children as we can.
“I would struggle on my own to find the right people and to get it all organised which is why I approached Ben Robinson and the football club.
“I will be very happy to wake up on Christmas morning knowing that there will be a few children who will have a big smile on their faces who otherwise might not have.”
Brewers Chairman Ben Robinson said: “This is a fantastic gesture from Nathan and his company Longvale, and we are delighted to be able to make it happen for him. We work closely with organisations like the YMCA and with the work our trust does in the community we know we can target this money and make sure it’s well spent.
“Christmas is a special time, and this heart-warming gesture will have a great impact and bring a lot of happiness.
“I would also like to thank David Middleton and the staff at his Toymaster store for their support.”
Burton Albion Community Trust has identified the families most in need of additional community support from its own programmes, and by working with partner organisations.
BACT Head of Community Matt Hancock said: “This is a brilliant idea that will brighten up Christmas for a large number of children at the end of a very difficult year for a lot of families.
“We are delighted to be able to help pull this together and I want to thank Nathan for bringing this project to us here at Burton Albion.”
Longvale is a leading manufacturer of industrial sensors and process automation components, based at Lancaster Park, near Burton.
Pictured from left to right are: John Widdowson, BACT Community and Partnerships Manager; John Middleton from Toymaster; Longvale Managing Director Nathan Dear and his wife Amy and Burton Albion Chairman Ben Robinson