BURTON Albion is uniting with football clubs across the country to kick off the biggest ever conversation on mental health.
Over the past two seasons, the EFL has joined forces with Mind, the mental health charity, to help improve football’s approach to mental health and raise awareness around the country
Now, for two weekends in February, every football team from across the Premier League, English Football League, The National League, The Barclays FA Women’s Super League, The FA Women’s Championship and The FA Women’s National League will dedicate their matches to Heads Up, a partnership between The FA and Heads Together.
Spearheaded by HRH The Duke of Cambridge, Heads Up aims to harness the influence and popularity of football to normalise the conversation around mental health.
The Heads Up Weekends will highlight the power of talking as a way to support one another and dispel the stigma, with activity planned at fixtures across the men’s and women’s football calendar.
On Saturday as the Brewers take on Gillingham at the Pirelli Stadium, we will join clubs across the nation to display the Heads Up emblem across stadiums, programmes and player kit, in a major unifying moment that aims to get the nation talking about mental health.
As part of the Heads Up Weekend, Burton Albion will also be hosting activities organised by Burton Albion Community Trust.
- A pop-up Barber Shop and Body MOT drop in at the Burton Albion Community Football Centre from 9am to noon;
- Appointments for haircuts need to be booked with BACT - appointments every half hour;
- Body MOT to include weight, height, blood pressure all on offer.;
- Eton mess cafe open serving tea and coffee.
Burton Albion FC Ladies will also be using Sunday's fixture against Solihull Moors as their Heads Up fixture. The game kicks off at Rocester FC at 2pm.
With over 15 million football fans in England, Heads Up aims to use the power of football as a way to show the nation that we all have mental health and it is just as important as physical health. Over the Heads Up Weekends, the aim is to reach every single football fan to raise awareness that we will all face ups and downs in life which will affect our mental health, but we can all do more to support each other - and that starts with talking.
The weekend will further highlight the important work taking place across football to improve the approach to mental health in football. This includes the EFL and Mind’s ground-breaking charity partnership, which began in 2018 and has provided increased visibility, important training and support for clubs, staff and fans, and raised vital funds for the mental health charity.
The simple power of conversation - talking and listening – can be the first step to better mental health, and to making it OK to say we’re not OK.
Matt Hancock, Burton Albion Community Trust’s Head of Community, said: “We are delighted to be able to support the Heads Up campaign.
“Mental health and wellbeing is something we take very seriously and is central to a range of projects we deliver in the community.
“Football has a great opportunity through Heads Up to raise awareness and help make a difference.”
EFL Chairman Rick Parry, said: “Through our ground-breaking partnership with Mind, the EFL and its clubs have worked hard to improve the approach to mental health in football and wider society, over the past two seasons.
“Football provides a platform like no other to raise awareness and tackle society’s biggest issues and we’re proud to offer our support to the Heads Up campaign, as football comes together to further encourage the conversation around mental health. I look forward to seeing the impact over the two weekends.”
Whether you or someone you know is struggling, or if you want to help dispel the stigma, kick off a conversation about mental health this weekend.
Join the conversation using #KickOffAConversation and #HeadsUp.
Find out more and get tips from Heads Up’s charity partners (Mind, CALM, Sporting Chance and Heads Together) – visit www.headstogether.org.uk/heads-up.
Those wanting immediate support can also text ‘HeadsUp’ to 85258 to connect with a trained crisis volunteer – a service run by ‘Shout’ and powered by Crisis Text Line, which is available 24/7 and free to text from most mobile networks.
For further advice and support please visit www.mind.org.uk. To learn more about the EFL’s partnership with Mind, please visit: mind.org.uk/onyourside