BURTON Albion’s first team squad have utilised several digital platforms in order to continue having regular engagement with individuals and community groups from the area.
Despite the impact the pandemic's had on people’s daily interaction with one another, the Brewers first team squad have continued to work closely with Burton Albion Community Trust in order to spread some joy in the community.
Below are squad engagement statistics for the 2020/21 season (so far):
18 player appearances so far this season
28 hours of time given to appearances
24 players/staff have been involved in total (appearances)
5 manager appearances
3 appearances by Chairman Ben Robinson MBE DL
100 hours of video messages and filming to support digital campaigns
5 matchday iFollow passes
14 signed shirts
14 signed footballs
The First team squad, football club and community trust donated over £8,000 worth of gifts at Christmas to local charity, Derek's Tree.
The squad have also supported a number of wider national and regional campaigns, around the following subjects:
#DoingOurBit – Staffordshire County Council
Team Talk - Mind
You vs Train
Level Playing Field
Premier League Charitable Fund
National Literacy Trust
Most recently, Burton Albion also supported Trent and Dove by donating filming space at the Pirelli Stadium for a digital awards event. The event aims to recognise local heroes in the area since covid-19. Four first team squad members, plus community trust staff, took part in filming alongside local figures Nathan Dawe (International DJ) and Frazer Clarke (GB Boxer) to present the awards.