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Club News


12 March 2021

Club News


12 March 2021

BURTON Albion Commercial Director Fleur Robinson is leaving the club to take up a new role as Chief Executive at Wrexham AFC.

The National League club made international headlines in February when Hollywood actors Ryan Reynolds and Rob McElhenney completed a takeover from the Wrexham Supporters Trust.

Fleur, who has seen Burton Albion rise from the second tier of non-league to enjoy two years in the Championship, will take up her new role on June 1 and will be looking to see the Welsh club make similar progress.

She said: “It’s an incredibly difficult decision to step away from Burton Albion, a football club I love, and which has been a massive part of my life for more than 25 years, but this was such an exciting opportunity I didn’t think I could turn it down.

“It’s a massive challenge, but the club has ambitious new owners, and it will be my job to turn those ambitions into reality.

“I’ve come from a place where football is at the heart of the community and as a founder of the community trust at Burton Albion, I’ve seen how the power of football can be used to make a positive impact on people’s lives. I know that Wrexham has the same strong community commitment, and I wouldn’t have joined the club if it didn’t share those values.

“It’s truly been an honour to be part of Burton Albion, working alongside the Chairman, our wonderfully dedicated team and community partners to achieve the club’s many iconic milestones.

“I’m incredibly proud that at the heart of every achievement has been our strong community values. A passion for the community and the drive to succeed are also at play at my new club and that is what makes this an incredible opportunity for me to take my career to the next level. 

“I’d like to say thank you to the Chairman, who has always been my mentor and inspiration, for his continued support and warm wishes as I take on this new role. Thanks also to all the club’s directors and my outgoing team for all their hard work and the magic moments and memories we have created together over the years. 

“I wish Burton Albion every success and I know there will be many more magic moments for the club in the years to come.”  

As well as developing commercial opportunities at Burton Albion, Fleur has been a champion of the development of the women’s game, a member of the FA Council, and was instrumental in the Inspiring Your Future initiatives looking at mental health and opportunities for young people.

Burton Albion Chairman Ben Robinson said: “Fleur has played a massive part in the development of this football club and can take pride in all we have achieved both on and off the pitch.

“It will be hard to replace the contribution she makes to the day-to-day activities at the Pirelli Stadium, but this is such a great opportunity that we wouldn’t want to stand in her way, and we are excited to see what she can achieve at Wrexham.

“I want to thank Fleur for all she has done for Burton Albion and we wish her every success in her future football career.”



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