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19 November 2021

BURTON Albion FC is lending its full support to Play Safe – a national FA-led campaign to raise awareness of the importance of safeguarding in football.

Play Safe is being run in partnership with the NSPCC and has the full backing of the Premier League, EFL, Barclays FA Women’s Super League and the FA Women’s Championship. It’s also supported and being run across every other level of the game.

Tuesday's home game against Accrington will be our official Play Safe fixture.

The main element of Play Safe is a series of short films which emphasise the importance of clubs such as ours having safeguarding embedded in all that we do. The films also explains to parents/carers and children themselves what to do if they feel unsafe or worried, because nothing matters more than making sure football is safe for everyone, especially children and young people. You can see these films on our social media channels.

Kim Reallf, Burton Albion Safeguarding Manager, said: “This is a very important initiative that we are proud to be supporting.

“It is important that the club provides a safe and positive experience, and we understand that safeguarding is everyone’s responsibility

“At Burton Albion we are fully committed to ensuring the welfare and safeguarding of children and young people

“We work with football and statutory agencies, other partners and parents/carers to keep children safe and we are proactive in recognising, reporting and responding to safeguarding concerns

“The Play Safe campaign highlights the importance of safeguarding and I would encourage parents/carer and children to access the materials available.”

 urton Albion club captain John Brayford is the club’s Safeguarding Champion.

He said: “We want as many young people as possible to be involved in the football club and all the first team love to meet our young fans and support the club and community trust’s programmes aimed at children,

“But the starting point is making sure that it’s a safe and supportive environment and that’s why safeguarding is so important.

“As the club’s Safeguarding Champion I’m delighted to support the Play Safe campaign.”

FA Chief Executive Mark Bullingham said: “As a youth team coach, I will be working with my club to ensure we support the Play Safe messaging. I am also pleased that the campaign has the support of the former footballers with lived experience of abuse in football, who are on our Survivor Support and Safeguarding Advisory Group.

The Group has collectively said:  “Learning from the past is crucial, so that we can prevent the horrific experiences that happened to us and so many others in football, from happening again.

“As a group of survivors, we fully support the ethos and important messages that Play Safe conveys – whether to club officials, parents/carers and or vitally, children and young people themselves. Equally important is that Play Safe is not a one-off campaign – it will be used at key points in the football calendar to remind everyone in football, that children’s welfare and keeping them safe, should be at the heart of all that we do.”

As the Survivor Group points out, you’ll see Play Safe appearing at various points throughout the season to keep safeguarding front of mind in football. Together, we want to do everything we can so everyone – particularly children and young people – has a consistently positive experience of our great game.


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