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BURTON ALBION JOINS EFL ‘WEEK OF ACTION’ TO CELEBRATE CLUBS’ IMPACT IN THE COMMUNITY

4 April 2022

Community

BURTON ALBION JOINS EFL ‘WEEK OF ACTION’ TO CELEBRATE CLUBS’ IMPACT IN THE COMMUNITY

4 April 2022

THIS week, the English Football League (EFL) will launch its first ever Week of Action.

All 72 Clubs and Club Community Organisations will showcase activity with EFL players and managers joining participants across England and Wales.

Burton Albion and Burton Albion Community Trust will be active throughout this week supporting the campaign with events including:

  • Video message from Jimmy Floyd Hasselbaink;
  • BACT guests invited to a first team training session at St George’s Park;
  • A special press conference event giving young people a chance to quiz the manager;
  • Player appearances and visits;

Follow our social media channels and the club and trust websites this week to find out more.

Using the power of football, EFL Clubs and Club Community Organisations (CCOs) collectively invest over £59m in their communities every year, engaging with some of the most vulnerable members of society. 

In 2021, EFL Clubs and CCOs were recognised at both the Leaders Sports Awards and Sports Business Awards for the important and unique role they played in supporting their local communities during the pandemic. 

Matt Hancock, BACT Head of Community, said: “We are delighted to be joining EFL clubs across the country in showcasing the work we all do to make an impact on the lives of local people.

“At Burton Albion we are proud of what we do in the community and the support we receive in return and will be highlighting that throughout the week.”

Rick Parry, Chair of the EFL, said: “EFL Clubs are embedded in the towns and cities from which they take their name, and this bond is strengthened by the life-changing initiatives they run across England and Wales every single day. The EFL Week of Action is an opportunity for us to celebrate this invaluable work and demonstrate the remarkable difference clubs have on their communities away from the pitch.” 

Liam Scully, Chair of the EFL Trust, said: “Clubs’ work in their communities happens on a huge scale day-in-day-out and directly aligns with priorities for the people in our communities both locally and on a national scale. 

“The hours that are committed by our club and community organisation teams and volunteers demonstrates an unwavering commitment to improving lives up and down the country and building stronger, healthier more active communities.”

 


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