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Club News


11 April 2022

Club News


11 April 2022

BURTON Albion Football Club are delighted to support the #HerGameToo movement – with tomorrow’s Women and Girls’ Takeover game against Wigan Athletic also being dedicated to the HerGameToo campaign.

The club held its first Takeover last October to celebrate the growing strength of the football club’s women’s and girls’ programmes. And as part of our focus on the women’s game, members of our women’s and girls’ teams will be attending the game and taking part in a walk around the pitch at half-time.

The players will be joined by participants in Burton Albion Community Trust’s Mums’ Play, Veterans and Wildcats programmes on the evening, with featured interviews and reports in our matchday programme.

And the second of our scheduled Takeover games will also be dedicated to the club’s support of HerGameToo, with Burton Albion joining a number of clubs from the EFL and beyond to commit to the cause, creating further awareness to the problems faced in football by females.

HerGameToo was founded by 12 passionate female football fans who are committed to growing the campaign with the aim of fostering an ethos in football in which women are welcomed and respected equally.

The non-profit organisation aims to create awareness, educate, research, develop a strong sense of community and create strong relationships with clubs, among much more.

Further aims include creating regular content to champion women in football (players, staff and fans), creating strong relationships with club trusts and communities, having a presence at football grounds and sports bars to build a more welcoming environment for young girls and women as well as continuing to campaign against sexism in football and online abuse.

At our game tomorrow night, HerGameToo will feature in the matchday programme, on the scoreboard and throughout the stadium -

Lucy Ford, one of the founders of HerGameToo, said: "Burton Albion are a club who do so much for equality in the community already so they match the values of HerGameToo perfectly.

"Discrimination has no place in football and we can’t thank the Brewers enough for backing our movement and for helping us to stamp sexism out of the game."

Burton Albion Head of Community Matt Hancock said: “Following the success of our first Women’s takeover game, we are delighted to be once again highlighting the fantastic work being done within the club, the Community Trust and all our women’s and girls’ teams.

“We have seen the incredible work that HerGameToo have been doing over the last year or so and we are completely supportive of the campaign’s aims and objectives.

“Our club statement says that equality of opportunity is at the very heart of what we do at Burton Albion and we want to build a strong relationship with HerGameToo.”

Burton Albion Chairman Ben Robinson said: “As a club, we are proud to promote equality and challenge discrimination, so we are delighted to be joining up with HerGameToo having seen the incredible progress the campaign has made.

“I would also like to welcome everyone from our Women’s, Girl’s and Trust programmes to tomorrow night’s game.”

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