Skip to main content Skip to site footer
Club News


12 February 2024

Club News


12 February 2024

AN independent impact report has again highlighted the incredible difference Burton Albion Community Trust makes on the lives of people in East Staffordshire.

The charity arm of Burton Albion continues to make progress in challenging times and is also perfectly placed at the heart of the community to support people as the cost of living crisis bites.

The BACT Impact Report 2022-23 builds upon previous research and analysis to further highlight the positive social, community and economic impact of the trust.

In season 2022-23, BACT reached more than 14,000 participants across a diverse range of people representing different age groups, genders and ethnicities.

The trust continues to give back to its local community economically as well as socially. It attracts external funding, grants income and sponsorship that is redistributed via its programmes.

In 2022-23, the trust’s direct economic impact was valued at £7m – an increase of £1.5m from the previous report.

All the work is done with the support and partnership of Burton Albion Football Club with more than 150 player, manager and chairman appearances as well as matchday fundraising, mascot opportunities and community tickets.

The Brewers 10K was inaugurated in 2022 with 500 participants taking part in the first Burton community road race with the number of participants doubling in 2023 which also saw the introduction of a 5K run.

The ground-breaking Pirelli Stadium Vaccination Centre won the Olga Lloyd Civic Society Award recognising the roles of volunteers in providing this key service.

And in partnership with housing charity Trent & Dove and the Primary Care Network, BACT opened a health and wellbeing facility at retirement complex Highwood Court in Uttoxeter.

BACT Chair Phil Pusey said: “Making a positive difference in our communities through the power of sport and the brand of Burton Albion Football Club is the mission of Burton Albion Community Trust.

“As Chair of the trust for the last 12 months, it is a proud moment to see this impact report that showcases the extent to which that mission has been realised.

“The operational environment has been challenging for some considerable time due to the COVID-19 lockdowns of previous years, followed closely by the ongoing cost-of-living crisis. The BACT team has helped the local community to overcome these challenges and provided regular positive activities for increasing numbers of people, enabling improved mental and physical wellbeing, as well as building a sense of community and belonging.”

BACT Interim Head of Community John Widdowson said: “Everyone at BACT and Burton Albion football club should be rightly proud of this report and the work that it highlights.

“I want to thank the football club and Chairman Ben Robinson for their whole-hearted support and to all the staff, trustees and volunteers who help us deliver on a daily basis.

“Working in collaboration with other people greatly adds to the strength of our work and we would like to thank all the partners, sponsors and organisations who have contributed to the impact we make.

“As we enter the final year of our current Healthier, Happier & Stronger Communities strategy, we will spend time listening and consulting with all our stakeholders to formulate the focus of our next strategy as we look positively to the future.”

Burton Albion Chairman Ben Robinson said: “This is another amazing impact report which shows the importance of the work of our charity and the power of Burton Albion to transform lives and communities.

“The football club has always put community first even in the most challenging of times and will continue to support the people of East Staffordshire to our best of our abilities.”

BACT Impact Report 2022-23 was compiled using multiple data sources including BACT’s participant database, BACT programme information, online and paper-based individual impact surveys, first-person case studies, the Office for National Statistics (ONS) and Sport England. The report was compiled by evid impact on behalf of Burton Albion Community Trust.


BACT-Impact-Report-2022-23-Digital.pdf (

Advertisement block

iFollow Next Match Tickets Account