BURTON Albion has achieved a silver rating in the EFL's Family Excellence scheme.
The EFL’s Family Excellence Scheme assesses the family experience Clubs provide, and rewards them with Gold, Silver and Bronze status (introduced for the first time in 2023/24) for the quality of their match experience across a range of touchpoints including ticket purchase, matchday entertainment, accessibility, facilities and communications.
The club was assessed on two separate occasions across the season and was awarded the silver standard based on its matchday offerings.
Burton Albion Chairman Ben Robinson MBE DL said: "We're extremely proud to have achieved our silver family excellence status. This is testament to the hard work done by all the staff and volunteers from across the Burton Albion family.
"As a family club our focus is always to ensure that each and every matchday experience for young and old fans leaves them inspired and engaged."
The award comes after the EFL announced that over one million junior supporters enjoyed a live matchday experience at an EFL game in the Sky Bet Championship, League One or League Two in 2023/24.
This remarkable figure, which has been reached for the third season in succession, is testament to the success of the EFL’s Family Excellence Scheme which has seen 68 Clubs receive either Gold, Silver or Bronze – a record high for the scheme this season.
Of the 68 achieving Family Excellence status, 13 were recognised as ‘Gold Award’ winners for the exceptional family experience they provide for supporters on matchdays. 28 Clubs received Silver, while 27 received Bronze.
EFL Chief Executive, Trevor Birch said: “Attendances across the EFL are at a modern day high and it’s really encouraging to see more than one million junior supporters attend an EFL match for the third season in a row, highlighting the great work being done by EFL Clubs to encourage young people through the turnstiles.”
